Automotive

Automotive Marketing Agency

AMA collect and processes data from various car dealerships around the UK, this data can then be used to improve staff training and track ROI for sales training. They required a system to streamline the current process they had in place and approached Linear Blue to create an entirely on-line system. The choice to make the system entirely web-based was to allow for anyone on any PC (or mobile capable hand-held device) to access the site and use it to its fullest extent.

The system produced (using a combination of HTML, CSS, PHP, JavaScript, Ajax and Adobe Flash) allows dealerships to submit customers details for follow up, these are passed to the call centre aspect of the system and then the results are entered by the call centre employees. The system automatically collates all of this data and produces PDF reports fr the individual results as well as graphs which can be used to measure trends. The reports can be sent out as soon as they are ready or batched and sent at predefined intervals.

AMA currently have an established base of dealerships within England and Ireland and are currently expanding to offer the system to larger chains of dealerships.